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Prison officer job ad banned over ‘negative racial stereotype’

ASA rules that UK Facebook ad showing white officer with black prisoner showed an ‘imbalanced power dynamic’

An advertising campaign run by the Ministry of Justice (MoJ) featuring a white prison officer and a black prisoner has been banned for perpetuating negative stereotypes linking race with criminal activity.

The Facebook ad promoting jobs at HMP Wormwood Scrubs in London featured a prison officer talking to an inmate wearing an afro comb in his hair, alongside the caption: “We’re key workers, problem solvers, life changers.”

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