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Tech

New commercetools Report Found that Customer Loyalty Drops When Brands Don’t Innovate

The report reveals that lack of commerce innovation negatively impacts customer experience, sales, and brand loyalty. Nearly three-quarters of business decision-makers recognise that failure to adopt emerging commerce solutions will hurt their business. Customers are quick to flee slow-to-innovate brands with lagging commerce experiences, with millennials and Gen Z leading the migration. That’s the key […]

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