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Tech

Are UK businesses ready for the cookieless future?

Written by Amandine Servain, VP Global Demand Generation, Cheetah Digital As browsers, such as Google, cement their plans to comprehensively curtail third-party cookie tracking, and consumers get more proactive about protecting their online privacy, marketers must shift to a first-party and zero-party data strategy to power their advertising and marketing initiatives. They must gain permission […]

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