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Dreamdata raises £3.3M to tell businesses which decisions are driving or stunting their growth

At a time of financial distress because of the ongoing pandemic crisis, it’s more important than ever for businesses to efficiently allocate resources. As a result, making decisions about how to invest in customer acquisition is increasingly driven by data and algorithms. 

And this is where Copenhagen-based startup Dreamdata comes into play as it delivers the tools to enable algorithmic decision making in marketing and sales.

Raised £3.3 million funding

Recently, the Danish startup raised a £3.3 million investment led by InReach Ventures and Crowberry Capital, with participation from existing investors Seedcamp, Futuristic.vc, and Preseed Ventures. 

The funding round to help B2B companies drive growth by better connecting their marketing and growth activities with revenue generation.

Provides actionable analysis

Founded by Lars Grønnegaard, Ole Dallerup, and Steffen Hedebrandt in 2018, Dreamdata is a B2B revenue attribution platform that pulls together and cleans siloed commercial data sources before joining them together with behavioural data. 

With this, the platform provides a holistic reflection of the actual B2B customer journey and transforms it into an easy-to-digest, actionable analysis. 

A data set that’s actually meaningful in a B2B context provides simple, actionable analysis and answers vital B2B marketing questions including which campaigns and channels to stop or scale, what is the return on ad spend, and how long does it take to acquire new customers.

Dreamdata CEO, Lars Grønnegaard, commented: “B2B companies have a multitude of departments, teams, and data silos, each representing different revenue realities. Dreamdata is here to help unify, clean, and sort all this data to help our customers grow. One of the things we often prove to our customers is that their sales cycles are actually two, three, or four times longer than they expected. This matters immensely when planning or trying to hit budgets. With this new funding, we will invest in further developing our platform and continue to open people’s eyes to the undisputed value a revenue attribution platform can bring to B2B companies. The B2B attribution game is so different and much more complex than B2C. In a nutshell, Dreamdata helps B2B companies repeat the success and stop wasting money.”

Roberto Bonanzinga, the co-founder of InReach Ventures, added: “Investing in Dreamdata was an easy choice to make. The B2B Revenue Attribution Platform category is in its infancy, and we believe that Dreamdata has the potential to be the global category leader.”  

The post Dreamdata raises £3.3M to tell businesses which decisions are driving or stunting their growth appeared first on UKTN (UK Tech News).

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