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AEA3 WEB | AEAƎ United Kingdom News
Tech

Why data is key to enhancing the customer experience

Written by Alessandro Soma, Head of Data Analytics and Business Intelligence at Shared Services Connected Ltd Most businesses, organisations, and governments are sitting on an abundance of untapped potential – their data. It’s no secret that the management and utilisation of large amounts of, often siloed, data is a Herculean job. The pandemic illustrated the […]

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