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UK must protect child influencers from exploitation, MPs say

Concerns raised that ‘kidfluencers’ are being used by parents to capitalise on lucrative social media market

The government must introduce legislation to protect child social media influencers from exploitation, according to MPs.

The rise of influencers has produced a new outlet for the UK’s creative industries and boosted the UK economy but it has also brought considerable risks, said the House of Commons digital, culture, media and sport committee.

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