Waitrose, Tesco and M&S report surges in vegan food sales, as grocery chains expand plant-based ranges
Forget nut roast, or boring old vegetable wellington. From so-called “veganettone” to sticky toffee pudding and even meat-free whole “no turkey” crowns, retailers and food manufacturers are pulling out all the stops to offer a dizzying range of plant-based options for the traditional Christmas spread.
As research reveals that more than one in four Britons plan to eat more vegan food at Christmas this year, supermarkets are reporting strong sales of alternatives to festive staples, with some “limited edition” alternatives to the turkey centrepiece already selling out.
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