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Labour messaging should be clear, consistent and positive, report says

Document says Keir Starmer should echo Tony Blair’s tactics and engage with right wing press

Keir Starmer’s Labour should mirror the consistency of messaging and positive vision used by the party ahead of Tony Blair’s first election win 25 years ago, a report has said, while stressing that it is not enough to simply borrow from the past.

The document, Lessons from a Landslide, says particular challenges Labour must tackle include preparing for a possible hung parliament, and outlining a longer-term narrative for change.

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