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How Zelenskiy’s team of TV writers helps his victory message hit home

Influences from Churchill to Tolkien are woven in to the Ukrainian president’s compelling video addresses

  • Russia-Ukraine war: latest updates

On day 50 of Russia’s invasion, Volodymyr Zelenskiy made his nightly address to the Ukrainian people. Vladimir Putin had confidently expected to seize Ukraine in five days, Zelenskiy said, standing outside his neo-classical administration building in central Kyiv. Putin was now “making friends with reality”, he added mordantly, hailing the bravery and staunchness of his citizens.

There was a reference to Russia’s flagship Moskva, which Ukraine says it audaciously sank last Wednesday with two lethal Neptune missiles. The warship has become a meme and symbol of national defiance, ever since Ukrainian soldiers stationed on Snake Island in the Black Sea told it in the first days of the conflict to “go and fuck yourself”.

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