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Mapp’s The State of Digital Marketing in the UK in 2022: ECommerce platforms are on track for growth, but companies are not leveraging first-party data

Brands with an e-commerce platform increased sales last year despite the pandemic Under a third are able to identify over 21% of visitors on homepage Only 28% of marketers surveyed have a post-cookie strategy Half of respondents say that lack of resources hinders them   Mapp, the international provider of insight-based customer experience, has surveyed […]

The post Mapp’s The State of Digital Marketing in the UK in 2022: ECommerce platforms are on track for growth, but companies are not leveraging first-party data appeared first on .

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