Activist cries in relief as she commends supermarket for lowering prices amid cost-of-living crisis
The anti-poverty campaigner Jack Monroe returned to her local supermarket on Saturday for the first time since her tweets about the increasing price of groceries went viral to find that her campaign had been successful.
The activist has been urging supermarkets to make the cheapest food ranges more widely available after highlighting the inflation in products such as rice and value ranges being removed from shelves in her local Asda in Shoeburyness, Essex, last month. She tweeted that in January 2021 the cheapest pasta was 29p for 500g. It had increased to 70p amid the cost of living crisis.
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