Advertising Standards Authority says advert attracted 14 complaints alleging unsafe behaviour
An advert featuring two girls hanging upside down while one eats a Dairylea cheese triangle has been banned following complaints that it could encourage unsafe behaviour.
The video-on-demand ad, seen on ITV Hub, All 4 and My 5 in August, shows the girls hanging upside down from the crossbar of a goal at a local park and chatting. One wonders where food goes if you are upside down, and when the other suggests her brain, she opens the cheese snack and eats it.
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