Government ‘nudge unit’ document published alongside net zero strategy before being withdrawn within hours
A blueprint to change public behaviour to cut carbon emissions, which includes levies on high-carbon food and a reduction in frequent flying, was published by the government alongside its net zero strategy on Tuesday before being withdrawn within a few hours.
The recommendations in the blueprint are in contrast to the prime minister’s promise in the strategy foreword that transitioning to net zero could happen without sacrificing the things we love. “This strategy shows how we can build back greener, without so much as a hair shirt in sight,” he stated.
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