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Fide sparks anger with ‘gross’ breast enlargement sponsor for women’s chess

  • Chess governing body derided for ‘misogynistic’ deal
  • However, record deal welcomed by others in the game

For a sport that has struggled to attract female players, the news that chess has just agreed the biggest ever sponsorship deal for the women’s game would usually be universally welcomed.

But the decision of chess’s governing body, Fide, to partner with the breast enlargement company Motiva is facing growing criticism from some female players, who have called the decision “gross” and “misogynistic”.

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