Study says it is vital for party to prioritise Conservative supporters open to voting Labour
Soft Conservative supporters make up the overwhelming majority of voters Keir Starmer will need to win over to have a chance of victory at the next election, according to new analysis revealing he has so far failed to gain much backing from the group.
With the Labour leader preparing for a conference that has been built up as the moment he will spell out a clearer vision and direction for the party, an extensive study into the electoral hurdles he faces has underlined the task of winning Tory voters.
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