Strategy chief issues stark message to UK opposition leader, but adds that waning support for Boris Johnson provides opportunity
Millions of voters who Labour must win back if it is to regain power are unclear what the party stands for, according to an internal analysis by Keir Starmer’s new strategist.
Former pollster Deborah Mattinson, who has been appointed director of strategy in a shake-up of the leader’s inner circle, briefed Starmer, shadow ministers and MPs on stark internal polling and findings from focus groups days before the summer recess. Her presentation highlighted the huge challenge Labour faces if it is to win back trust in time for a probable 2023 election – and avoid a fifth consecutive loss to the Tories.
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