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Cheapest Covid test kits for travellers on UK government site unavailable

Advertising watchdog to investigate ‘inconsistent pricing’ and lack of availability of listed kits

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Most of the cheapest Covid tests for travellers listed on the government website are not available to holidaymakers who plan to go away this summer, with critics saying consumers are at the mercy of a “wild west” marketplace.

The Advertising Standards Authority told the Guardian it was now investigating, after receiving complaints from consumers about what it described as “inconsistent pricing”.

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