Wholesale price of rice flour soars by 26%, prompting concerns over impact on ‘free from’ products
The premium paid by shoppers for gluten-free versions of staple foods could increase in the coming months as the soaring cost of ingredients such as rice flour casts a shadow over the “free from” aisle in supermarkets.
These specialist foods already cost a lot more than mainstream products, making any price rise a source of concern, particularly for people who follow a gluten-free diet out of medical necessity. The scale of the problem means some firms could opt to rewrite recipes with cheaper ingredients.
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