Amid the popularity of 3D/CGI animation, 2D animations still hold a special place among creators. Previously, creating a 2D animation used to be a laborious process because each frame had to be drawn individually, be it digital or traditional animation.
However, the emergence of new technologies in 2D digital animation has given rise to many possibilities in a way that creators couldn’t even imagine fifteen years ago.
Cavalry is one such motion design animation application that is a leap forward in 2D animation software. Based out of Manchester, Scene Group is a startup founded by Martin Vejdarski and Ian Waters, behind creating a 2D animation app.
Raised £600K funding
Recently, Scene Group has raised £600K funding to accelerate international growth. The round was led by mobile games entrepreneurs and founders of Playdemic, Paul Gouge and Alex Rigby alongside, ACF Investors.
According to the company, Cavalry was born out of the frustration of the limitations of existing products. The application has been built from the ground up for animators, by animators.
25K people signed up
Cavalry offers real-time playback and dynamic data-driven content as well as a full suite of traditional animation tools. “Cavalry combines the power and flexibility of 3d with the ease of use of 2d, says the company.
Its combination of features makes Cavalry a game-changing tool for artists working across various disciplines, including online, experimental, social, film, tv, data visualisation, illustration, and more.
Since its launch, more than 25,000 people have signed up, says the company and they compete directly with After Effects, a digital visual effects, and motion graphics, an application developed by Adobe Systems.
Chris Hardcastle, CEO of Scene Group commented: “Since Cavalry’s release in August 2020 we’ve been blown away with the variety and quality of work being produced by our global community. This capital will help us further accelerate Cavalry’s development and explore new ways for us to enable animators, designers, and marketers to meet the demands of an ever-expanding media landscape.”
George Whitehead, partner at ACF Investors commented: “Scene Group has already seen incredible initial success with the launch of Cavalry and we are delighted to support the company through its next phase growth alongside an impressive syndicate of angel investors. The company is building on the foundation of the thriving media sector in Manchester, which as a city has a strong legacy and reputation in animation, and the experience of accomplished angel investors, who are experts in game design. These factors combined put it in a fantastic position to capitalise on its initial interest from the design community and build an exceptional product for creatives.”
Paul Gouge, angel investor and founder of Playdemic commented: “Cavalry represents a significant evolutionary leap in 2D animation software. The team has created a powerful solution to problems that many animators and creative agencies have wrestled with for years. We are excited to invest in this amazing product and the highly experienced team behind it.”
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