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Marketing tech firm Programmai secures £850k seed investment

Programmai has raised more than $1 million (£850,000) in seed investment and added industry heavyweights to its growing team.

The marketing tech startup, which uses predictive marketing technology to help brands significantly improve their ability to acquire new and repeat customers at scale, says it plans to use the investment “to scale both revenue and product development.” The company’s client list currently includes brands like Treatwell, OFFICE and Student Beans.

By connecting first-party data to the platform, Programmai makes accurate customer predictions for clients and activate RoI improved audiences.

This enables those brands to acquire new and repeat customers and gain a better understanding of their customers’ behaviour. Programmai clients achieve a significant uplift in return across Paid Social, Paid Search and Display for B2C and B2B activity.

Senior figures participating in the new round of investment include Paul Cooper, formally a partner at Clarity, who joins as Chairman; and, Tim Brown, former CEO of both Maxymiser and Touch Clarity who will also join the board.

Programmai founder and CEO Dean Murr says: “This investment, coming at a time when economic uncertainty is causing some to hold back on investing in tech start-ups, is a massive vote of confidence in the future of Programmai. We have already proven the value hypothesis of Programmai and we are now in a position to scale the business.

“We will continue to invest in both product development and growing our client base to enable us to advance our presence in the UK market. Our first task is to complete a more sophisticated front-end platform that will add functionality to our offering and enable our clients to do more with Programmai for themselves.”

New Chairman Paul Cooper adds, “Programmai has built a product that provides a significant cost advantage to clients at a time when companies desperately need to improve marketing efficiency. Dean has assembled a first class team and I am delighted to be joining them on the journey.”

The post Marketing tech firm Programmai secures £850k seed investment appeared first on UKTN (UK Tech News).

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