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Bye bye BMI: Pinterest bans weight loss ads in first for major social networks

Advertisements promoting diets or slimming products and that idealise certain body types will be removed from the platform

Pinterest is banning all advertisements with weight loss language and imagery, including ads that idealise or denigrate certain body types, the social media company says.

The popular, picture-led social network, which allows users to create and share mood boards, said it would also not allow ads with testimonials about weight loss or weight loss products, or ads referencing body mass index (BMI) or similar indexes.

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