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Social media stars under fire for flouting rules on advertising

Advertising Standards Authority launches roll-call of offenders who fail to to make clear paid-for endorsement

Social media stars Jodie Marsh, Chloe Khan, Lucy Mecklenburgh and Chloe Ferry have been named and shamed by the UK advertising watchdog for repeatedly flouting social media advertising rules, and face being fined or having their posts deleted.

The Instagram stars have become the first influencers to be named on a dedicated roll call of offenders launched by the Advertising Standards Authority (ASA). The ASA added that if they did not start to follow the rules, further sanctions could include online ads shaming them,the removal of their posts or financial penalties.

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