London-based OnePulse a consumer insights platform that turns market research into engaging and real-time conversations between consumers and businesses, has announced to have secured £2 million in the latest funding round.
Blackfinch and Nexus Investments led the investment round. The UK-based company intends to use the investment to fuel global expansion. Besides, OnePulse will continue evolving both the app and client platforms to integrate additional AI capabilities and enhance the user experience for both clients and communities.
With the new investment, the company will also focus on rapidly growing its international client base including Coca-Cola, TikTok, Marks & Spencer, Channel 4, Zenith, SC Johnson and Boohoo. It will let clients interact with their consumers in all key markets in real-time.
Mike Billingsley, Group CEO, OnePulse, said: “OnePulse is continuing to redefine the concept of market research with our fun, rewarding mobile app that can be used as part of people’s daily lives. There are few things as powerful as insight in the room at all times and with OnePulse, businesses no longer have to rely on gut feelings or out-of-date assumptions to make daily decisions with confidence. And with our global expansion, they can literally have their finger on the global pulse any time, any place, any where.”
Dr Reuben Wilcock, Head of Ventures, Blackfinch, said: “We are delighted to invest in OnePulse, a truly disruptive business, already expanding across several different markets. Mike and his team are now well placed to reach their goals for growth, allowing more brands than ever before to connect to consumers for near-instant market feedback.”
Matthew O’Kane, Managing Director of specialist early-stage Venture Capital investor Nexus Investments, said: “OnePulse traverses two of the four quadrants of Nexus’s investment focus and expertise: Data and Digital. We are big believers in the power and value of “community-generated” data and insights, and very excited to both announce the 14th new member of our Nexus Scale-Up Fund portfolio, and to partner with OnePulse on its next stage of growth, as it develops its activities and communities beyond those currently in the UK, US and Africa, to literally and globally “scale up”.
OnePulse: A heads-up!
Founded in 2014 by Atul Choudrie, Cameron Gordon, and Nick Walter, OnePulse’s intuitive, self-service client platform that enables them to perform bite-sized surveys of up to three questions (“Pulses”) at a time, and to receive instant responses from targeted audiences.
The company provides a gamified app to give real people their opinions on news, products, and interests for which they are rewarded with micro-payments. Clients can send targeted follow-up Pulses which allow them to be both agile and thorough in their interactions with consumers.
OnePulse already has its head offices in London and Austin (Texas). Currently, clients can Pulse consumers in the UK, US, France, Germany, Spain, Italy, China, India, Australia, Canada, and Kenya, soon to be followed by Russia, Mexico, Brazil, the Netherlands, Belgium, Poland, and Ireland. Additional markets in Africa, Asia and South America will follow.
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