The assets of Logically, a UK-based startup that provided information verification services powered by AI technology, have been sold off in a pre-pack administration deal.
Founded in 2017 following the misinformation-fuelled political campaigns of Brexit and the election battle between Donald Trump and Hilary Clinton, Logically combined human fact checkers with an AI algorithm and digital forensics processes to analyse online information to separate facts and falsehoods.
Logically raised just shy of £30m across a handful of funding rounds, becoming one of the country’s largest fact-checking companies.
A company spokesperson confirmed to UKTN on Monday that Kreatur Ltd has “acquired Logically’s core technology, brand, and key assets as part of a pre-pack administration process”.
The spokesperson added that the transaction “ensures continuity for all customers and preserves over 50 full-time roles”.
Little is known about the precise activity of Kreatur, however, it is run by a former director and early investor in Logically, Ashwin Kumaraswamy.
Logically held verification contracts with major social media brands, notably Meta and TikTok, both of which stopped working with the company over “commercial reasons”, according to previous reporting in The Times.
Social media companies have been re-evaluating their approach to fact checking, notably since the 2024 reelection of Trump. Meta this year announced it would be following suit with X by abandoning working with independent fact-checkers which chief executive Mark Zuckerberg claimed had become “too politically biased”.
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