As another piece of art falls victim to social media, Florence’s Uffizi gallery is placing restrictions on visitors’ behaviour. Is this a sensible safeguard – or simple snobbery?
It’s that time of year again. As the crowds grow, historic Italian cities and museums become the setting for a You’ve Been Framed-style sequence of absurdist moments. Last year it was a young woman embracing a (replica) Giambologna statue in the streets of Florence. This year the Uffizi gallery, guardian of Florentine art, has been defiled as a man posed for a photo in front of a portrait of Ferdinando de’ Medici. While imitating the hand-on-hip, baton-wielding pose of this scion of the soon-to-be-extinct Medici family, he slipped and put his hand through the canvas. This comes shortly after an incident in a Verona museum, where a tourist sat on an artwork in the form of a crystal chair, also for a photo, and shattered it.
The Uffizi’s director says it will now take action against the swarm of visitors “coming to museums to make memes or take selfies for social media … We will set very precise limits, preventing behaviour that is not compatible with the sense of our institutions and respect for cultural heritage.” But is it really fair to see everyone who takes a selfie with a painting, or shares their travels on social media, as part of a barbarian horde intent on destroying civilisation? If so, the battle is lost.
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