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Rishi Sunak burnishes his brand with glossy pre-budget video

Image-conscious chancellor takes centre stage in Treasury production while Boris Johnson barely features

If Conservative MPs had any lingering doubts about the extent of Rishi Sunak’s political ambition, the first 30 seconds or so of a video produced by the Treasury before Wednesday’s budget would have dispelled them.

To a soundtrack of stirring string music, a bejumpered Sunak settles himself on a stool in front of a tasteful grey backdrop. An off-screen voice asks him to describe the day just over a year ago when he was made chancellor. “Oh gosh!” comes the reply, 50% young Hugh Grant, 50% Diana, Princess of Wales.

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